IKEA, ib tug paub zoo -cov khw muag khoom rooj tog zaum Swedish, tau siv 3D luam ntawv thev naus laus zis los txhawb nws txoj kev nrhiav neeg ua haujlwm tshiab, uas yog lub hom phiaj los ua kom tiav cov haujlwm tseem ceeb hauv Netherlands, Sweden, Lub teb chaws Yelemees thiab Switzerland.
IKEA's latest "Taste the Future" campaign invites candidates to participate in a unique job interview and taste a plate of plant-based 3D printed Swedish meatballs, with the aim of appealing to a diverse range of digital professionals.
△ IKEA's plant-based 3D printed Swedish meatballs, the picture comes from IKEA
IKEA kuj tau tshaj tawm cov phiaj xwm muab 50 feem pua ntawm cov nroj tsuag- cov zaub mov raws li tag nrho ntawm lawv lub tsev noj mov los ntawm 2025. Nws tseem yuav pom, txawm li cas los xij, txawm tias 3D- cov nqaij npuas luam tawm yuav nyob rau hauv koj lub zos IKEA cov ntawv qhia txhua lub sijhawm sai sai .
Pascal Pauwels, IKEA Group Chief Information Officer, said: "IKEA is at the beginning of a journey to embrace data and technology to become more affordable, convenient and sustainable in an omni-channel environment where those with the imagination will play an important role in exploration. So we are looking for people who want to work together to create a better everyday life, and this event is a good opportunity to start a conversation."
3D luam ntawv meatballs
IKEA's Swedish meatballs are a signature of their company's delicacy, and coupled with their reputation for 3D printing, there's a certain appeal to those less familiar with the technology that will undoubtedly interest candidates.
IKEA's recruitment campaign hopes to attract a variety of technical talent to fill the 150 positions offered across Europe. These 3D printed meatballs will be offered to selected candidates as part of IKEA's normal application and interview process.
Karen Rivoire, head of employer branding at IKEA, said: "We are looking for down-to-earth data scientists, architects of the future, web guardians, engineers and common sense creators who want to create a better everyday life for the less affluent majority."
△ 3D printed meatballs are part of IKEA's latest recruiting campaign, photo via IKEA
Speaking of the meatballs themselves, it was produced by a 3D food printer and reproduced the texture, taste and appearance of the original meatballs, but without the meat. This plant-based alternative was born out of IKEA's experimentation with new technology to make meatballs more sustainable.
Ikea is vague about the food 3D printing technology involved in making the meatballs, and it's unclear whether it leverages third-party technology and hardware or developed the technology in-house. It is considered more likely that third-party technology is used.
IKEA twb muab cov nroj tsuag -raws li nqaij qaib thiab cov nqaij pob txha hauv cov khw noj mov, thiab tau cog lus tias yuav muab 50 feem pua ntawm cov nroj tsuag- raws li cov zaub mov tseem ceeb hauv nws lub khw los ntawm 2025. Tseem, lub tuam txhab hais tias nws tsis muaj cov phiaj xwm tam sim no muab 3D- luam tawm nqaij npuas rau hauv cov ntawv qhia zaub mov.
△ IKEA hopes that vegetarian 3D printing will attract the interest of a new generation of scientific and technological talents. The picture comes from IKEA
It's clear, at least for now, that 3D-printed meatballs are just a marketing gimmick for IKEA to attract the next generation of data and tech talent by getting eyeballs on this marketing campaign. What's more interesting, however, is that 3D printing technology is also booming, with mainstream brands using the technology as a hook at such events.
Lub luag haujlwm ua yeeb yam ntawm 3D luam ntawv hauv kev tshaj tawm kev lag luam
Examples of additive manufacturing as a new or revolutionary technology being used for marketing purposes abound, including a recent advertising video by the British Heart Foundation. The foundation is funding the development of 3D-printed hearts to save children's lives, and the technology may be one of those mentioned at the recent "This Is Science" campaign, which called for donations to "turn sci-fi into reality" ".
Tau kawg, qhov caveat rau qhov kev tshwm sim no yog tias 3D luam tawm lub siab tiag tiag tseem yog txoj hauv kev ntev. Tam sim no, kev xa tawm ntawm 3D luam ntawv hauv daim teb no feem ntau txwv rau cov neeg mob cov qauv thiab cov ntaub so ntswg engineering kev tshawb fawb.
△British Heart Foundation advertisement on the London Underground, photo by Michael Petch
Interestingly, behind the wave of 3D printing hype in 2013-2014, brands like Coca-Cola, Carolina Herrera, Louis Vuitton, Macy's, Netflix, Nike, and others adopted 3D printing in some ways as part of their omnichannel marketing strategies. The Ekocycle 3D printer, developed by Coca-Cola in 2014 in partnership with 3D Systems and musician Will.i.am, is a prime example, and 3D printers were added to Macy's back-office stores in 2015 as the retailer tries to attract The new millennial consumer demographic.
Armani siv Massivit 3D luam ntawv thev naus laus zis los tsim ib nkawm khau nrog 3D qauv ntawm ib daim ntawv loj loj sab nraum zoov thiab muab tso rau hauv daim ntawv tshaj tawm, sib txuas 2D luam ntawv thiab 3D luam ntawv los tsim cov txiaj ntsig zoo tshaj tawm.
Puas yog 3D luam ntawv tshwm sim hauv kev tshaj tawm kev tshaj tawm qhia tias lwm nthwv dej ntawm hype tab tom yuav tawg?
